Creating the 'right' impression: Towards a dramaturgy of management consultancy
This article adopts a novel approach by examining the activities of management consultants in terms of the dramaturgical metaphor. This is a useful framework within which to illuminate their activities since a number of service characteristics combine to create a context within which the key task of...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1998
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6284 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7283/viewcontent/Creating_right_impression_dramaturgy_1998_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |