Ecological rationality: Fast-and-frugal heuristics for managerial decision making under uncertainty

Heuristics are often viewed as inferior to “rational” strategies that exhaustively search and process information. Introducing the theoretical perspective of ecological rationality, we challenge this view and argue that under conditions of uncertainty common to managerial decision making, managers c...

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Bibliographic Details
Main Authors: LUAN, Shenghua, REB, Jochen, GIGERENZER, Gerd
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6401
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7400/viewcontent/ecologicalrationality.pdf
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Institution: Singapore Management University
Language: English

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