Ecological rationality: Fast-and-frugal heuristics for managerial decision making under uncertainty
Heuristics are often viewed as inferior to “rational” strategies that exhaustively search and process information. Introducing the theoretical perspective of ecological rationality, we challenge this view and argue that under conditions of uncertainty common to managerial decision making, managers c...
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Main Authors: | LUAN, Shenghua, REB, Jochen, GIGERENZER, Gerd |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2019
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6401 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7400/viewcontent/ecologicalrationality.pdf |
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Institution: | Singapore Management University |
Language: | English |
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