Living the corporate purpose: Insights from companies in Asia

Living the corporate purpose: Insights from companies in Asia

Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to "produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet" (World Economic Forum). However, the literature on...

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Bibliographic Details
Main Authors: CHONG, Mark, JOSEPH, Flocy
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Corporate purpose
corporate social responsibility
Asia
business enterprises
Asian Studies
Business and Corporate Communications
Business Law, Public Responsibility, and Ethics
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6877
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Institution: Singapore Management University
Language: English
Description
Summary:Corporate purpose has become a global phenomenon in recent years. Increasingly, businesses are expected to "produce profitable solutions to the problems of people and planet, and not to profit from producing problems for people or planet" (World Economic Forum). However, the literature on how companies can build purpose into their corporate DNA is still very nascent. This book focuses on how companies in Asia are building purpose into their journey. It contains case studies of companies and their current journey to become more purpose driven, why they do it, and how they did it.

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