More voices persuade: The attentional benefits of voice numerosity

More voices persuade: The attentional benefits of voice numerosity

The authors posit that in an initial exposure to a broadcast video, hearing different voices narrate (in succession) a persuasive message encourages consumers’ attention and processing of the message, thereby facilitating persuasion; this is referred to as “the voice numerosity effect.” Across four...

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Bibliographic Details
Main Authors: CHANG, Hannah H., MUKHERJEE, Anirban, CHATTOPADHYAY, Amitava
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
voice
voice numerosity
videos
persuasion
marketing communications
sensory marketing
crowdfunding
advertising
Advertising and Promotion Management
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7093
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8092/viewcontent/EXPRESS__More_Voices_Persuade__The_Attentional_Benefits_of_Voice_Numerosity.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7093
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8092/viewcontent/EXPRESS__More_Voices_Persuade__The_Attentional_Benefits_of_Voice_Numerosity.pdf

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