More voices persuade: The attentional benefits of voice numerosity
The authors posit that in an initial exposure to a broadcast video, hearing different voices narrate (in succession) a persuasive message encourages consumers’ attention and processing of the message, thereby facilitating persuasion; this is referred to as “the voice numerosity effect.” Across four...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7093 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8092/viewcontent/EXPRESS__More_Voices_Persuade__The_Attentional_Benefits_of_Voice_Numerosity.pdf |
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| Institution: | Singapore Management University |
| Language: | English |