Shaping OTT movie consumption through immersive cinema: A qualitative investigation of consumer perspectives

Shaping OTT movie consumption through immersive cinema: A qualitative investigation of consumer perspectives

Due to the COVID-19 pandemic, the entertainment sector saw a worldwide disruption with restrictions on outdoor activities. Consequently, consumers turned towards video and music streaming services for their entertainment consumption. Several film studios have taken the digital release route on over-...

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Bibliographic Details
Main Authors: BASU, Avirupa, MANDAL, Pratap C., MURTI, Ashutosh. B., MAKANY, Tamas
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2022
Subjects:
Movie Consumption
Over-the-Top (OTT)
Thematic Analysis
Consumer Experience
Immersive Technology
Online Entertainment
COVID-19
pandemics
Strategic Management Policy
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7143
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8142/viewcontent/09722629221138375.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7143
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8142/viewcontent/09722629221138375.pdf

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