Shaping OTT movie consumption through immersive cinema: A qualitative investigation of consumer perspectives
Due to the COVID-19 pandemic, the entertainment sector saw a worldwide disruption with restrictions on outdoor activities. Consequently, consumers turned towards video and music streaming services for their entertainment consumption. Several film studios have taken the digital release route on over-...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7143 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8142/viewcontent/09722629221138375.pdf |
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| Institution: | Singapore Management University |
| Language: | English |