To push for stardom or not: A rookie's dilemma in the Tamil movie industry

10.1016/j.iimb.2010.05.001

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Bibliographic Details
Main Authors: Krishnan, T.V., Sakkthivel, A.M.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43871
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Institution: National University of Singapore