To push for stardom or not: A rookie's dilemma in the Tamil movie industry
10.1016/j.iimb.2010.05.001
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Main Authors: | Krishnan, T.V., Sakkthivel, A.M. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/43871 |
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Institution: | National University of Singapore |
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