To push for stardom or not: A rookie's dilemma in the Tamil movie industry

To push for stardom or not: A rookie's dilemma in the Tamil movie industry

10.1016/j.iimb.2010.05.001

Saved in:
Bibliographic Details
Main Authors: Krishnan, T.V., Sakkthivel, A.M.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Game theory
Positioning
Producers
Rookies
Stars
Tamil movie
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43871
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: National University of Singapore
Description
Summary:10.1016/j.iimb.2010.05.001

Similar Items