To push for stardom or not: A rookie's dilemma in the Tamil movie industry

10.1016/j.iimb.2010.05.001

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Bibliographic Details
Main Authors: Krishnan, T.V., Sakkthivel, A.M.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43871
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Institution: National University of Singapore
id sg-nus-scholar.10635-43871
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spelling sg-nus-scholar.10635-438712023-10-25T21:39:19Z To push for stardom or not: A rookie's dilemma in the Tamil movie industry Krishnan, T.V. Sakkthivel, A.M. MARKETING Game theory Positioning Producers Rookies Stars Tamil movie 10.1016/j.iimb.2010.05.001 IIMB Management Review 22 3 80-92 2013-10-09T02:47:25Z 2013-10-09T02:47:25Z 2010 Article Krishnan, T.V., Sakkthivel, A.M. (2010). To push for stardom or not: A rookie's dilemma in the Tamil movie industry. IIMB Management Review 22 (3) : 80-92. ScholarBank@NUS Repository. https://doi.org/10.1016/j.iimb.2010.05.001 09703896 http://scholarbank.nus.edu.sg/handle/10635/43871 000210146500003 Scopus
institution National University of Singapore
building NUS Library
continent Asia
country Singapore
Singapore
content_provider NUS Library
collection ScholarBank@NUS
topic Game theory
Positioning
Producers
Rookies
Stars
Tamil movie
spellingShingle Game theory
Positioning
Producers
Rookies
Stars
Tamil movie
Krishnan, T.V.
Sakkthivel, A.M.
To push for stardom or not: A rookie's dilemma in the Tamil movie industry
description 10.1016/j.iimb.2010.05.001
author2 MARKETING
author_facet MARKETING
Krishnan, T.V.
Sakkthivel, A.M.
format Article
author Krishnan, T.V.
Sakkthivel, A.M.
author_sort Krishnan, T.V.
title To push for stardom or not: A rookie's dilemma in the Tamil movie industry
title_short To push for stardom or not: A rookie's dilemma in the Tamil movie industry
title_full To push for stardom or not: A rookie's dilemma in the Tamil movie industry
title_fullStr To push for stardom or not: A rookie's dilemma in the Tamil movie industry
title_full_unstemmed To push for stardom or not: A rookie's dilemma in the Tamil movie industry
title_sort to push for stardom or not: a rookie's dilemma in the tamil movie industry
publishDate 2013
url http://scholarbank.nus.edu.sg/handle/10635/43871
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