To push for stardom or not: A rookie's dilemma in the Tamil movie industry
10.1016/j.iimb.2010.05.001
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sg-nus-scholar.10635-438712023-10-25T21:39:19Z To push for stardom or not: A rookie's dilemma in the Tamil movie industry Krishnan, T.V. Sakkthivel, A.M. MARKETING Game theory Positioning Producers Rookies Stars Tamil movie 10.1016/j.iimb.2010.05.001 IIMB Management Review 22 3 80-92 2013-10-09T02:47:25Z 2013-10-09T02:47:25Z 2010 Article Krishnan, T.V., Sakkthivel, A.M. (2010). To push for stardom or not: A rookie's dilemma in the Tamil movie industry. IIMB Management Review 22 (3) : 80-92. ScholarBank@NUS Repository. https://doi.org/10.1016/j.iimb.2010.05.001 09703896 http://scholarbank.nus.edu.sg/handle/10635/43871 000210146500003 Scopus |
| institution |
National University of Singapore |
| building |
NUS Library |
| continent |
Asia |
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Singapore Singapore |
| content_provider |
NUS Library |
| collection |
ScholarBank@NUS |
| topic |
Game theory Positioning Producers Rookies Stars Tamil movie |
| spellingShingle |
Game theory Positioning Producers Rookies Stars Tamil movie Krishnan, T.V. Sakkthivel, A.M. To push for stardom or not: A rookie's dilemma in the Tamil movie industry |
| description |
10.1016/j.iimb.2010.05.001 |
| author2 |
MARKETING |
| author_facet |
MARKETING Krishnan, T.V. Sakkthivel, A.M. |
| format |
Article |
| author |
Krishnan, T.V. Sakkthivel, A.M. |
| author_sort |
Krishnan, T.V. |
| title |
To push for stardom or not: A rookie's dilemma in the Tamil movie industry |
| title_short |
To push for stardom or not: A rookie's dilemma in the Tamil movie industry |
| title_full |
To push for stardom or not: A rookie's dilemma in the Tamil movie industry |
| title_fullStr |
To push for stardom or not: A rookie's dilemma in the Tamil movie industry |
| title_full_unstemmed |
To push for stardom or not: A rookie's dilemma in the Tamil movie industry |
| title_sort |
to push for stardom or not: a rookie's dilemma in the tamil movie industry |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/43871 |
| _version_ |
1781411231638224896 |