The salience of choice fuels independence: Implications for self-perception, cognition, and behavior

The salience of choice fuels independence: Implications for self-perception, cognition, and behavior

More than ever before, people across the world are exposed to ideas of choice and have opportunities to make choices. What are the consequences of this rapidly expanding exposure to the ideas and practice of choice? The current research investigated an unexamined and potentially powerful consequence...

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Bibliographic Details
Main Authors: NANAKDEWA, Kevin, MADAN, Shilpa, SAVANI, Krishna, MARKUS, Hazel Rose
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
choice
independence
individualism
culture
Cognitive Psychology
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7246
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8245/viewcontent/pnas.2021727118.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7246
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8245/viewcontent/pnas.2021727118.pdf

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