The salience of choice fuels independence: Implications for self-perception, cognition, and behavior

• Main Authors: NANAKDEWA, Kevin, MADAN, Shilpa, SAVANI, Krishna, MARKUS, Hazel Rose
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: choice; independence; individualism; culture; Cognitive Psychology; Marketing
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7246; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8245/viewcontent/pnas.2021727118.pdf
• Institution: Singapore Management University

More than ever before, people across the world are exposed to ideas of choice and have opportunities to make choices. What are the consequences of this rapidly expanding exposure to the ideas and practice of choice? The current research investigated an unexamined and potentially powerful consequence...