Warm weather leads to safe choices

Consumers have different purchase journeys depending on the temperature, according to research; and not just when it comes to purchasing cold drinks.Writing for WARC, Shilpa Madan, an Associate at the Institute on Asian Consumer Insight (ACI) in Singapore, explains that outward bodily sensations, su...

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Main Author:	MADAN, Shilpa
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2017
Subjects:	weather summer heat consumer behavior choices psychology Marketing Organizational Behavior and Theory
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/7382 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8381/viewcontent/Warm_weather_leads_to_safe_choices___WARC.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-8381
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-83812024-01-18T07:58:00Z Warm weather leads to safe choices MADAN, Shilpa Consumers have different purchase journeys depending on the temperature, according to research; and not just when it comes to purchasing cold drinks.Writing for WARC, Shilpa Madan, an Associate at the Institute on Asian Consumer Insight (ACI) in Singapore, explains that outward bodily sensations, such as feeling hot in summertime, can influence the way consumers perceive people and things, and shape preferences and choices, without conscious thought. 2017-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/7382 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8381/viewcontent/Warm_weather_leads_to_safe_choices___WARC.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University weather summer heat consumer behavior choices psychology Marketing Organizational Behavior and Theory
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	weather summer heat consumer behavior choices psychology Marketing Organizational Behavior and Theory
spellingShingle	weather summer heat consumer behavior choices psychology Marketing Organizational Behavior and Theory MADAN, Shilpa Warm weather leads to safe choices
description	Consumers have different purchase journeys depending on the temperature, according to research; and not just when it comes to purchasing cold drinks.Writing for WARC, Shilpa Madan, an Associate at the Institute on Asian Consumer Insight (ACI) in Singapore, explains that outward bodily sensations, such as feeling hot in summertime, can influence the way consumers perceive people and things, and shape preferences and choices, without conscious thought.
format	text
author	MADAN, Shilpa
author_facet	MADAN, Shilpa
author_sort	MADAN, Shilpa
title	Warm weather leads to safe choices
title_short	Warm weather leads to safe choices
title_full	Warm weather leads to safe choices
title_fullStr	Warm weather leads to safe choices
title_full_unstemmed	Warm weather leads to safe choices
title_sort	warm weather leads to safe choices
publisher	Institutional Knowledge at Singapore Management University
publishDate	2017
url	https://ink.library.smu.edu.sg/lkcsb_research/7382 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8381/viewcontent/Warm_weather_leads_to_safe_choices___WARC.pdf
_version_	1789483237243879424

Warm weather leads to safe choices

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