Warm weather leads to safe choices
Consumers have different purchase journeys depending on the temperature, according to research; and not just when it comes to purchasing cold drinks.Writing for WARC, Shilpa Madan, an Associate at the Institute on Asian Consumer Insight (ACI) in Singapore, explains that outward bodily sensations, su...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7382 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8381/viewcontent/Warm_weather_leads_to_safe_choices___WARC.pdf |
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| Institution: | Singapore Management University |
| Language: | English |