Nostalgia makes us more patient
Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/382 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1377&context=pers |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |