Nostalgia makes us more patient
Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.
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Institutional Knowledge at Singapore Management University
2017
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| Online Access: | https://ink.library.smu.edu.sg/pers/382 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1377&context=pers |
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sg-smu-ink.pers-13772017-10-27T06:22:00Z Nostalgia makes us more patient Singapore Management University Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests. 2017-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/382 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1377&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Marketing Organizational Behavior and Theory |
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Singapore Management University |
| building |
SMU Libraries |
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Singapore |
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InK@SMU |
| language |
English |
| topic |
Marketing Organizational Behavior and Theory |
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Marketing Organizational Behavior and Theory Singapore Management University Nostalgia makes us more patient |
| description |
Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests. |
| format |
text |
| author |
Singapore Management University |
| author_facet |
Singapore Management University |
| author_sort |
Singapore Management University |
| title |
Nostalgia makes us more patient |
| title_short |
Nostalgia makes us more patient |
| title_full |
Nostalgia makes us more patient |
| title_fullStr |
Nostalgia makes us more patient |
| title_full_unstemmed |
Nostalgia makes us more patient |
| title_sort |
nostalgia makes us more patient |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2017 |
| url |
https://ink.library.smu.edu.sg/pers/382 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1377&context=pers |
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