Nostalgia makes us more patient

Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.

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Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
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Online Access:https://ink.library.smu.edu.sg/pers/382
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1377&context=pers
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.pers-13772017-10-27T06:22:00Z Nostalgia makes us more patient Singapore Management University Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests. 2017-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/382 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1377&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Marketing Organizational Behavior and Theory
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Marketing
Organizational Behavior and Theory
spellingShingle Marketing
Organizational Behavior and Theory
Singapore Management University
Nostalgia makes us more patient
description Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.
format text
author Singapore Management University
author_facet Singapore Management University
author_sort Singapore Management University
title Nostalgia makes us more patient
title_short Nostalgia makes us more patient
title_full Nostalgia makes us more patient
title_fullStr Nostalgia makes us more patient
title_full_unstemmed Nostalgia makes us more patient
title_sort nostalgia makes us more patient
publisher Institutional Knowledge at Singapore Management University
publishDate 2017
url https://ink.library.smu.edu.sg/pers/382
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1377&context=pers
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