Nostalgia makes us more patient
Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2017
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| Online Access: | https://ink.library.smu.edu.sg/pers/382 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1377&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests. |
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