Nostalgia makes us more patient

Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Online Access:https://ink.library.smu.edu.sg/pers/382
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1377&context=pers
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Institution: Singapore Management University
Language: English
Description
Summary:Want to make customers more willing to wait? Create a nostalgic experience for them, a new study by CUHK Business School suggests.