How to revive beauty subscription boxes in Asia

How to revive beauty subscription boxes in Asia

After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?

Saved in:
Bibliographic Details
Main Author: MADAN, Shilpa
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
beauty boxes
surprise
consumer behavior
choice
psychology
beauty
Asian Studies
Marketing
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7383
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8382/viewcontent/How_to_revive_beauty_subscription_boxes_in_Asia.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
Description
Summary:After being acquired by consumer goods behemoth Unilever for a whopping $1 billion, Dollar Shave Club became the indisputable poster child of the subscription economy era. So will the next Dollar Shave Club come from Asia?

Similar Items