Social acceptance vital to success of novel food technologies

In a joint commentary, SMU Associate Professor of Communication Management (Practice) Mark Chong and Andrew Powell , CEO of Asia BioBusiness Pte Ltd, discussed how social acceptance is vital to the success of novel food technologies. They also explained how companies should be guided by the science...

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Main Author:	CHONG, Mark
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2023
Subjects:	Advertising and Promotion Management Agribusiness Business and Corporate Communications
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/7416 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8415/viewcontent/20210507_BT_Opinion_21_18x38_D.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-8415
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-84152024-01-25T08:07:01Z Social acceptance vital to success of novel food technologies CHONG, Mark CHONG, Mark In a joint commentary, SMU Associate Professor of Communication Management (Practice) Mark Chong and Andrew Powell , CEO of Asia BioBusiness Pte Ltd, discussed how social acceptance is vital to the success of novel food technologies. They also explained how companies should be guided by the science of risk perception and behavioural science, and why a risk communication and engagement strategy is an essential component of risk management. 2023-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/7416 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8415/viewcontent/20210507_BT_Opinion_21_18x38_D.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Agribusiness Business and Corporate Communications
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Advertising and Promotion Management Agribusiness Business and Corporate Communications
spellingShingle	Advertising and Promotion Management Agribusiness Business and Corporate Communications CHONG, Mark CHONG, Mark Social acceptance vital to success of novel food technologies
description	In a joint commentary, SMU Associate Professor of Communication Management (Practice) Mark Chong and Andrew Powell , CEO of Asia BioBusiness Pte Ltd, discussed how social acceptance is vital to the success of novel food technologies. They also explained how companies should be guided by the science of risk perception and behavioural science, and why a risk communication and engagement strategy is an essential component of risk management.
format	text
author	CHONG, Mark CHONG, Mark
author_facet	CHONG, Mark CHONG, Mark
author_sort	CHONG, Mark
title	Social acceptance vital to success of novel food technologies
title_short	Social acceptance vital to success of novel food technologies
title_full	Social acceptance vital to success of novel food technologies
title_fullStr	Social acceptance vital to success of novel food technologies
title_full_unstemmed	Social acceptance vital to success of novel food technologies
title_sort	social acceptance vital to success of novel food technologies
publisher	Institutional Knowledge at Singapore Management University
publishDate	2023
url	https://ink.library.smu.edu.sg/lkcsb_research/7416 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8415/viewcontent/20210507_BT_Opinion_21_18x38_D.pdf
_version_	1789483273532997632

Social acceptance vital to success of novel food technologies

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