Social acceptance vital to success of novel food technologies

• المؤلف الرئيسي: CHONG, Mark
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2023
• الموضوعات: Advertising and Promotion Management; Agribusiness; Business and Corporate Communications
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/7416; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8415/viewcontent/20210507_BT_Opinion_21_18x38_D.pdf

In a joint commentary, SMU Associate Professor of Communication Management (Practice) Mark Chong and Andrew Powell , CEO of Asia BioBusiness Pte Ltd, discussed how social acceptance is vital to the success of novel food technologies. They also explained how companies should be guided by the science...