Autonomous stores: How levels of in-store automation affect store patronage

• Main Authors: BENOIT, Sabine, ALTRICHTER, Birgit, GREWAL, Dhruv, AHLBOM, Carl-Philip
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: Autonomous retail; Autonomous stores; Convenience theory; Retail patronage; Retail technology; Store patronage; Unstaffed stores; Marketing; Sales and Merchandising; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7569; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8568/viewcontent/1_s2.0_S0022435923000738_pvoa_cc_by.pdf
• Institution: Singapore Management University

Autonomous stores operate without needing on -site staff present to support and monitor customers. This study seeks to determine which autonomous stores are most likely to succeed. By adapting convenience theory and drawing on secondary and qualitative data, the authors identify unique features of a...