Does service employees' appearance affect the healthiness of food choice?

Does service employees' appearance affect the healthiness of food choice?

Derived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees’ appearance on consumers’ food choice using an experimental study, involving a video manipulation and eye-tracking technique. The video shows a m...

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Bibliographic Details
Main Authors: HUNEKE, Tabea: BENOIT, BENOIT, Sabine, GUSTAFSSON, Anders
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Marketing
Sales and Merchandising
Social Psychology and Interaction
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7578
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8577/viewcontent/ServiceEmployees_Appearance_pvoa_cc_by.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7578
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8577/viewcontent/ServiceEmployees_Appearance_pvoa_cc_by.pdf

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