Does service employees' appearance affect the healthiness of food choice?
Derived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees’ appearance on consumers’ food choice using an experimental study, involving a video manipulation and eye-tracking technique. The video shows a m...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7578 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8577/viewcontent/ServiceEmployees_Appearance_pvoa_cc_by.pdf |
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| Institution: | Singapore Management University |
| Language: | English |