Retail format selection in on-the-go shopping situations

Retail format selection in on-the-go shopping situations

Consumers patronize different store formats to purchase products. Prior literature describes store and format choices for big, multi-item shopping baskets, but limited insights determine consumers' unique shopping routines when they seek to buy just one or a few items while on the go. Such shop...

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Bibliographic Details
Main Authors: BENOIT, Sabine, EVANSCHITZKY, Heiner, TELLER, Christoph
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Retail format
Shopping situation
Experiments
Food
Choice
On-the-go consumption
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7586
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8585/viewcontent/RetailFormat_On_the_Go_Shopping_av.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7586
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8585/viewcontent/RetailFormat_On_the_Go_Shopping_av.pdf

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