Retail format selection in on-the-go shopping situations
Consumers patronize different store formats to purchase products. Prior literature describes store and format choices for big, multi-item shopping baskets, but limited insights determine consumers' unique shopping routines when they seek to buy just one or a few items while on the go. Such shop...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2019
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7586 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8585/viewcontent/RetailFormat_On_the_Go_Shopping_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |