Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets

This study investigates patronage preferences of consumers who purchase and consume food and beverages while they are on-the-go (on-the-go consumption). The focus is on the drivers of patronage preferences for convenience outlets versus traditional retail outlets. A literature based model of patrona...

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Main Authors: HEIDER, Raphael, BENOIT, Sabine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7596
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8595/viewcontent/OutletPatronage_av.pdf
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spelling sg-smu-ink.lkcsb_research-85952024-09-21T15:51:23Z Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets HEIDER, Raphael BENOIT, Sabine This study investigates patronage preferences of consumers who purchase and consume food and beverages while they are on-the-go (on-the-go consumption). The focus is on the drivers of patronage preferences for convenience outlets versus traditional retail outlets. A literature based model of patronage preferences is developed in this paper. It is tested based on data collected from a Dutch online sample (n=669) through binary logistic regression. The results reveal that significant relationships exist between patronage preferences in on-the-go consumption and the assortment offered as well as the opportunity to consume products without effort. Moreover, significant relationships between patronage preferences and consumers' time pressure as well as their health orientation exist. Consumers' income and their place of residence allow for limited inferences only. Based on the findings managerial recommendations are developed and avenues for further research are pointed out. 2012-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/7596 info:doi/10.1016/j.jretconser.2012.03.004 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8595/viewcontent/OutletPatronage_av.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Channel choice Convenience Fast food Format choice On-the-go consumption Patronage preferences Retailing Marketing Sales and Merchandising
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Channel choice
Convenience
Fast food
Format choice
On-the-go consumption
Patronage preferences
Retailing
Marketing
Sales and Merchandising
spellingShingle Channel choice
Convenience
Fast food
Format choice
On-the-go consumption
Patronage preferences
Retailing
Marketing
Sales and Merchandising
HEIDER, Raphael
BENOIT, Sabine
Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
description This study investigates patronage preferences of consumers who purchase and consume food and beverages while they are on-the-go (on-the-go consumption). The focus is on the drivers of patronage preferences for convenience outlets versus traditional retail outlets. A literature based model of patronage preferences is developed in this paper. It is tested based on data collected from a Dutch online sample (n=669) through binary logistic regression. The results reveal that significant relationships exist between patronage preferences in on-the-go consumption and the assortment offered as well as the opportunity to consume products without effort. Moreover, significant relationships between patronage preferences and consumers' time pressure as well as their health orientation exist. Consumers' income and their place of residence allow for limited inferences only. Based on the findings managerial recommendations are developed and avenues for further research are pointed out.
format text
author HEIDER, Raphael
BENOIT, Sabine
author_facet HEIDER, Raphael
BENOIT, Sabine
author_sort HEIDER, Raphael
title Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
title_short Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
title_full Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
title_fullStr Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
title_full_unstemmed Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
title_sort outlet patronage in on-the-go consumption: an analysis of patronage preference drivers for convenience outlets versus traditional retail outlets
publisher Institutional Knowledge at Singapore Management University
publishDate 2012
url https://ink.library.smu.edu.sg/lkcsb_research/7596
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8595/viewcontent/OutletPatronage_av.pdf
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