Outlet patronage in on-the-go consumption: An analysis of patronage preference drivers for convenience outlets versus traditional retail outlets

• Main Authors: HEIDER, Raphael, BENOIT, Sabine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Channel choice; Convenience; Fast food; Format choice; On-the-go consumption; Patronage preferences; Retailing; Marketing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7596; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8595/viewcontent/OutletPatronage_av.pdf
• Institution: Singapore Management University

This study investigates patronage preferences of consumers who purchase and consume food and beverages while they are on-the-go (on-the-go consumption). The focus is on the drivers of patronage preferences for convenience outlets versus traditional retail outlets. A literature based model of patrona...