Professionalism kills the trading star: Explaining member participation in trading communities
Trading communities provide non-commercial members with an online platform on which to exchange goods. Its success depends on member participation; however, little is known about its drivers. Based on literature we identify five drivers. To capture their impact over time,we test a latent growth curv...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2019
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7599 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8598/viewcontent/0d1c8ec7_262f_470b_b8dc_a6f2ec739206.pdf |
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| Institution: | Singapore Management University |
| Language: | English |