Can lower(ed) expert opinions lead to better consumer ratings?: The case of Michelin stars

• Main Authors: LI, X., DENG, Y., MANCHANDA, P., REYCK, Bert De
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2022
• 主題: Expert Opinions; Consumer Reviews; Restaurant Industry; Michelin Star Ratings; Experience Goods; Synthetic Control Method; Advertising and Promotion Management; Operations and Supply Chain Management
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/7645; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8644/viewcontent/ssrn_4275944.pdf
• 機構: Singapore Management University

Expert opinion exerts tremendous influence on the purchase journey, but its effect on overall consumer experience is ambiguous as it can give rise to both "expectation" and "reputation" effects. This paper explores the effect of expert opinions on consumer experience via the lens...