Can lower(ed) expert opinions lead to better consumer ratings?: The case of Michelin stars
Expert opinion exerts tremendous influence on the purchase journey, but its effect on overall consumer experience is ambiguous as it can give rise to both "expectation" and "reputation" effects. This paper explores the effect of expert opinions on consumer experience via the lens...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2022
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7645 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8644/viewcontent/ssrn_4275944.pdf |
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| Institution: | Singapore Management University |
| Language: | English |