Open innovations in co-creation community platform : Bonding, crowding and complementor’ s engagement

This study underscores how community bonding and crowding mechanisms are intertwined to facilitate complementor’s engagement in a co-creation community platform. Co-creation community serves as both a social place for a firm and a valuable source of open innovation via the active involvement of its...

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Main Authors: YIU, Daphne W., LU, Yiqian
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2024
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在線閱讀:https://ink.library.smu.edu.sg/lkcsb_research/7662
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機構: Singapore Management University
語言: English