Flexible vs. dedicated technology choice in the presence of multiproduct subscription programs
Recently, automotive manufacturers have started offering multi-car subscription programs that give customers access to a menu of car models with possibility of switching between the models. The maintenance and depreciation costs during the program are borne by the manufacturers before the cars are s...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2024
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7670 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8669/viewcontent/lu_boyabatli_gao_27dec2024.pdf |
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| Institution: | Singapore Management University |
| Language: | English |