New Media and Public Relations

The book provides theoretical reviews and application studies of the use of social media in public relations. This book helps readers explore conceptualization, impacts, and implications of social media for public relations theory and practices in a variety of contexts including corporate communicat...

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書目詳細資料
主要作者: KIM, Soojin
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2014
主題:
在線閱讀:https://ink.library.smu.edu.sg/lkcsb_research_smu/190
http://dx.doi.org/10.1080/10948007.2014.898473
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機構: Singapore Management University
語言: English