It's the Journey that Matters: The Effects of Feelings of Movement Toward a Goal on Reward Value

value informative signals such as analyst forecasts and recommendations more than in good times.

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Bibliographic Details
Main Authors: KIM, Jongmin, Novemsky, Nathan, Dhar, Ravi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research_smu/229
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Institution: Singapore Management University
Language: English