Persuasion under the Radar: How Question Wording Affects Preferences
This research explores the effect of the language used in a rating task on consumer’s preferences. Consumers who rated a product during while consuming it on fancy attributes (e.g., How velvety is the wine?) liked the product more than those who rated the same product on non-fancy attributes (e.g.,...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_smu/236 |
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| Institution: | Singapore Management University |
| Language: | English |