Anticipating Adaptation to Products

Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumers often fail to predict hedonic adaptation to products and explores the antecedents and consequences of...

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Bibliographic Details
Main Authors: WANG, Jing (Jane), Novemsky, Nathan, Dhar, Ravi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2008
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1294
https://doi.org/10.1086/597050
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Institution: Singapore Management University
Language: English