Anticipating Adaptation to Products

• Main Authors: WANG, Jing (Jane), Novemsky, Nathan, Dhar, Ravi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2008
• Subjects: Entrepreneurial and Small Business Operations
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/1294; https://doi.org/10.1086/597050
• Institution: Singapore Management University

Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumers often fail to predict hedonic adaptation to products and explores the antecedents and consequences of...