Anticipating Adaptation to Products
Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumers often fail to predict hedonic adaptation to products and explores the antecedents and consequences of...
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sg-smu-ink.lkcsb_research-22932010-09-23T06:24:04Z Anticipating Adaptation to Products WANG, Jing (Jane) Novemsky, Nathan Dhar, Ravi Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumers often fail to predict hedonic adaptation to products and explores the antecedents and consequences of this misprediction. We demonstrate that the failure to predict diminishing enjoyment with a product arises because of a failure to spontaneously consider adaptation and apply correct intuitive beliefs about adaptation. We further show that making prospective duration salient can cue beliefs about hedonic adaptation. Finally, we find that these beliefs, once cued, influence choices. 2008-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1294 info:doi/10.1086/597050 https://doi.org/10.1086/597050 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Entrepreneurial and Small Business Operations |
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Entrepreneurial and Small Business Operations WANG, Jing (Jane) Novemsky, Nathan Dhar, Ravi Anticipating Adaptation to Products |
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Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumers often fail to predict hedonic adaptation to products and explores the antecedents and consequences of this misprediction. We demonstrate that the failure to predict diminishing enjoyment with a product arises because of a failure to spontaneously consider adaptation and apply correct intuitive beliefs about adaptation. We further show that making prospective duration salient can cue beliefs about hedonic adaptation. Finally, we find that these beliefs, once cued, influence choices. |
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text |
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WANG, Jing (Jane) Novemsky, Nathan Dhar, Ravi |
author_facet |
WANG, Jing (Jane) Novemsky, Nathan Dhar, Ravi |
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WANG, Jing (Jane) |
title |
Anticipating Adaptation to Products |
title_short |
Anticipating Adaptation to Products |
title_full |
Anticipating Adaptation to Products |
title_fullStr |
Anticipating Adaptation to Products |
title_full_unstemmed |
Anticipating Adaptation to Products |
title_sort |
anticipating adaptation to products |
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Institutional Knowledge at Singapore Management University |
publishDate |
2008 |
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https://ink.library.smu.edu.sg/lkcsb_research/1294 https://doi.org/10.1086/597050 |
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