Bridging the business cultures of the East and West

Bridging the business cultures of the East and West

As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences...

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Business opportunities
bi-culturalism
best management practices
local business culture
International and Intercultural Communication
International Business
Online Access:https://ink.library.smu.edu.sg/pers/38
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=pers
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/pers/38
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=pers

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