Bridging the business cultures of the East and West

• المؤلف الرئيسي: Singapore Management University
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2013
• الموضوعات: Business opportunities; bi-culturalism; best management practices; local business culture; International and Intercultural Communication; International Business
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/pers/38; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=pers

As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences...