Bridging the business cultures of the East and West

• 主要作者: Singapore Management University
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2013
• 主題: Business opportunities; bi-culturalism; best management practices; local business culture; International and Intercultural Communication; International Business
• 在線閱讀: https://ink.library.smu.edu.sg/pers/38; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1002&context=pers

As companies in the West look to the East for business opportunities and those in the East looking westwards to expand themselves, it is no longer enough for business executives to be bilingual. Those who want to be in hot demand will have to be "bi-cultural" and understand the differences...