Business of Analytics : Measuring Up in a Digital World

Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and ma...

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Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2013
Subjects:	Metrics Analytics Business needs Data-driven economy. Business Administration, Management, and Operations E-Commerce
Online Access:	https://ink.library.smu.edu.sg/pers/47 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1046&context=pers
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.pers-1046
record_format	dspace
spelling	sg-smu-ink.pers-10462013-10-23T08:36:47Z Business of Analytics : Measuring Up in a Digital World Singapore Management University Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and make a sale. Not many, however, are aware of how to fully exploit opportunities in the new data-driven economy, says Joe Nguyen, Senior Vice President for Asia Pacific at comScore, a global data and digital analytics firm. 2013-09-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/47 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1046&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Metrics Analytics Business needs Data-driven economy. Business Administration, Management, and Operations E-Commerce
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Metrics Analytics Business needs Data-driven economy. Business Administration, Management, and Operations E-Commerce
spellingShingle	Metrics Analytics Business needs Data-driven economy. Business Administration, Management, and Operations E-Commerce Singapore Management University Business of Analytics : Measuring Up in a Digital World
description	Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and make a sale. Not many, however, are aware of how to fully exploit opportunities in the new data-driven economy, says Joe Nguyen, Senior Vice President for Asia Pacific at comScore, a global data and digital analytics firm.
format	text
author	Singapore Management University
author_facet	Singapore Management University
author_sort	Singapore Management University
title	Business of Analytics : Measuring Up in a Digital World
title_short	Business of Analytics : Measuring Up in a Digital World
title_full	Business of Analytics : Measuring Up in a Digital World
title_fullStr	Business of Analytics : Measuring Up in a Digital World
title_full_unstemmed	Business of Analytics : Measuring Up in a Digital World
title_sort	business of analytics : measuring up in a digital world
publisher	Institutional Knowledge at Singapore Management University
publishDate	2013
url	https://ink.library.smu.edu.sg/pers/47 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1046&context=pers
_version_	1681132575353995264

Business of Analytics : Measuring Up in a Digital World

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