Business of Analytics : Measuring Up in a Digital World
Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and ma...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/pers/47 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1046&context=pers |
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| Institution: | Singapore Management University |
| Language: | English |