Business of Analytics : Measuring Up in a Digital World

• Main Author: Singapore Management University
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Metrics; Analytics; Business needs; Data-driven economy.; Business Administration, Management, and Operations; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/pers/47; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1046&context=pers

Welcome to the digital world, where anyone who uses the internet is probably a statistic. The digitisation of our lives has generated an unprecedented surge of data prompting companies to pay big money for information to be collected, dissected and analysed so as to best reach their customers and ma...