Keys of the consumer kingdom

Keys of the consumer kingdom

Putting a name to a face opened the door for marketers in the Philippines. An unexpected bonus was high employee engagement .

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2013
Subjects:	Employee engagement Market research Philippines Advertising and Promotion Management Business Administration, Management, and Operations
Online Access:	https://ink.library.smu.edu.sg/pers/54 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1054&context=pers
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Putting a name to a face opened the door for marketers in the Philippines. An unexpected bonus was high employee engagement .