Unilever Platinum Stores: Building a Brand for the Community

Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community

Saved in:

Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2015
Subjects:	Advertising and Promotion Management Entrepreneurial and Small Business Operations
Online Access:	https://ink.library.smu.edu.sg/pers/107 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1106&context=pers
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Singapore Management University
Language:	English

Description
Summary:	Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community