Unilever Platinum Stores: Building a Brand for the Community

Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2015
Subjects:	Advertising and Promotion Management Entrepreneurial and Small Business Operations
Online Access:	https://ink.library.smu.edu.sg/pers/107 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1106&context=pers
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Institution:	Singapore Management University
Language:	English

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spelling	sg-smu-ink.pers-11062015-06-29T03:32:24Z Unilever Platinum Stores: Building a Brand for the Community Singapore Management University Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community 2015-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/107 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1106&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Entrepreneurial and Small Business Operations
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Advertising and Promotion Management Entrepreneurial and Small Business Operations
spellingShingle	Advertising and Promotion Management Entrepreneurial and Small Business Operations Singapore Management University Unilever Platinum Stores: Building a Brand for the Community
description	Unilever's idea of assisting the owner of a flood-stricken mom and pop shop in Thailand has blossomed into a plan that seeks to benefit the local community
format	text
author	Singapore Management University
author_facet	Singapore Management University
author_sort	Singapore Management University
title	Unilever Platinum Stores: Building a Brand for the Community
title_short	Unilever Platinum Stores: Building a Brand for the Community
title_full	Unilever Platinum Stores: Building a Brand for the Community
title_fullStr	Unilever Platinum Stores: Building a Brand for the Community
title_full_unstemmed	Unilever Platinum Stores: Building a Brand for the Community
title_sort	unilever platinum stores: building a brand for the community
publisher	Institutional Knowledge at Singapore Management University
publishDate	2015
url	https://ink.library.smu.edu.sg/pers/107 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1106&context=pers
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Unilever Platinum Stores: Building a Brand for the Community

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