What makes consumers use their loyalty points?
Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer
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Institutional Knowledge at Singapore Management University
2016
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sg-smu-ink.pers-11312017-03-02T07:22:17Z What makes consumers use their loyalty points? Singapore Management University Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer 2016-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/pers/145 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1131&context=pers http://creativecommons.org/licenses/by-nc-nd/4.0/ Perspectives@SMU eng Institutional Knowledge at Singapore Management University Management Sciences and Quantitative Methods Marketing Sales and Merchandising |
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Management Sciences and Quantitative Methods Marketing Sales and Merchandising |
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Management Sciences and Quantitative Methods Marketing Sales and Merchandising Singapore Management University What makes consumers use their loyalty points? |
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Companies are utilising loyalty programs more often than ever to retain customers and boost sales. But not all of them are successful. What makes people spend their points and stay loyal to a program? A research by the Chinese University of Hong Kong (CUHK) Business School has the answer |
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text |
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Singapore Management University |
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Singapore Management University |
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Singapore Management University |
| title |
What makes consumers use their loyalty points? |
| title_short |
What makes consumers use their loyalty points? |
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What makes consumers use their loyalty points? |
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What makes consumers use their loyalty points? |
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What makes consumers use their loyalty points? |
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what makes consumers use their loyalty points? |
| publisher |
Institutional Knowledge at Singapore Management University |
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2016 |
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https://ink.library.smu.edu.sg/pers/145 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1131&context=pers |
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