BreadTalk: Managing an expanding brand portfolio

The Singapore-based company has expanded into foodcourts and restaurants in 17 countries. How can it manage its burgeoning portfolio of brands?

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Bibliographic Details
Main Author:	Singapore Management University
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2016
Subjects:	Asian Studies Business Administration, Management, and Operations Food Processing
Online Access:	https://ink.library.smu.edu.sg/pers/194 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1174&context=pers
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Institution:	Singapore Management University
Language:	English

Description
Summary:	The Singapore-based company has expanded into foodcourts and restaurants in 17 countries. How can it manage its burgeoning portfolio of brands?